RETHINKING THE NATIONAL COSTUME AND THE METHODOLOGY OF ARTISTIC DESIGN OF MODERN CLOTHES
Gayane L. Yeghiazaryan
University named after M. Mashtots,
Yerevan, M. Heratsi St., 2/1,
Pedagogical University named after Kh.Abovyan,
Yerevan, 17 Tigran Mets Ave,
e-mail: design69@ramber.ru
Summary
The work presents a method for designing stylish clothing based on national heritage and reinterpreting traditional attire, where the history of national costume and fashion serve as sources of inspiration. The fundamental concept and value of folk clothing lie in the logical unity of its philosophy, form, and content, as well as in its realism and practicality, which make modern fashion garments exquisite and elegant.
The study highlights the influential role of Armenian national attire in the creation and development of traditional clothing styles among neighboring nations.
The sequential processes of sketching, designing, and modeling fashionable clothing with national elements are examined, emphasizing the characteristics of stylistic and structural integrity. In the context of evolving societal demands and consumer preferences, the study also introduces new functional elements and materials aimed at creating modern clothing with national foundations that meet international standards.
Keywords: national attire, creative imagination, composition, fashion, clothing design.